I discovered that when avoiding certain ingredients it was almost impossible to buy baked goods that I could eat. Having a sweet tooth, I started experimenting and making my own desserts that didn't have refined sugars or grains but still were nutritionally viable. In 2016, I started selling my baked goods at farmers markets around Edmonton. February of 2018, I opened my store front as I found that more and more people were also looking for foods that were not full of refined ingredients.